Challenge
How can a mainstream brand be more inclusive to the over 70s?
Idea
Inspired by Captain Sir Tom Moore, my final university project reimagines what it means to age in the 21st century. The Hub is centred around the metaphor of a motorway - utilising ‘slow’ and ‘fast’ lanes as means of catering for varied physical abilities. A ‘hard shoulder’ is apparent throughout the Hub enabling customers to rest. Within the Nike Seniolympic Hub, customers are encouraged to swim, see and socialise at their own pace.
Awards
Falmouth University: Hero of the Year Award (Winner), July 2021
Interior Educators: Diversity, Equity and Inclusion Award (Nomination), June 2021
Interior Educators: National Writing Award (Nomination for 'Stick To It.' Dissertation), June 2021
